Archive for the ‘MEDIA’ Category

Free media open-source tools for publishing and radio – from Creative-Radio – find out about Superdesk, Newscoop & Airtime

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10 ways to e-publish with Linux – If you want to create, publish and market a new e-book, this post describes the toolset you might just want.

COMMS corner: Toolkit Tuesday: 10 Top Twitter Analytics Tools – the following (mostly free) tools and resources are more relevant in keyword analysis and understanding Twitter accounts that belong to others.

 

COMMS corner: The best online tricks, shortcuts and tools of all-time? – Inviting YOU to help create a list of the best online hacks / tricks / secrets of all-time!! crowdsourcing the little tricks / secrets we all use on a daily basis and collate them for everyone to refer to.

Six handy tips for small charities to promote their websites – useful post from Econsultancy – top six web marketing projects that small charities or non-profits can undertake with confidence without the need to spend precious money on an agency

40+ Best GIMP Tutorials of 2010 – a little off the usual topics, but if you’ve ever wondered how on earth to do something in GIMP, there may be an answer here.

24tips: hand-picked tools and techniques for doing web stuff cheaply – excellent post from Steph – will be well worth subscribing to

Marketing Tips – Get yourself heard!GMVSS have produced a very useful guide to making your information useful and relevant

The Media Trust have a variety of free resources to help you raise awareness and promote your message and organisation – http://resources.mediatrust.org/

If you’re thinking of producing some audio content for your organisation, this page might be useful – The How-To Geek Guide to Computer Microphones

“Conversations are happening online with or without you. This is one of the most frequently used social media sayings. If you’re engaging with social media for your company, it’s almost second nature.”

Useful summary from Social Media Examiner – 9 Ways to Sell Social Media to the Boss

Disaster management using open source and social media – Interesting post by Craig Thomler – Ushahidi and Sahana are open source, free-to-use web-based platforms designed to be highly resilient during disaster situations and flexible to the needs of both developing and developed nations

Interesting post from the PushON blog – Social Media Policies & their importance for us all…

Donna Papacosta has updated her page on Podcasts about Podcasting, there’s lots of useful information here –
Trafcom News: Updated: Podcasts about podcasting

Get real-time information from a myriad of sources ranging
from blogs and published news articles to Twitter, LinkedIn, Jigsaw,
salesforce.com and beyond, for free – http://www.workstreamer.com/

Social Media Today’s guide to the various qualities and attributes that your social media voice might encompass – 13 Qualities of a Good Social Media Voice

First in a series of five tutorials by Media Helping Media, there are also a lot of other good resources on this site – Designing a successful media training plan

A useful list of templates and resources from Dave Fleet at Social Media Today- 57 Social Media Policy Examples and Resources

Another good post from Donna @DonnaPapacosta about the value of adding audio to the communications mix – http://trafcom.typepad.com/blog/2010/07/12-reasons-to-podcast.html

Training resources for using social networking from @helpingmedia http://www.mediahelpingmedia.org/training-resources/social-networking Lots of useful stuff here.

Set yourself up with the tools for your own ‘virtual office’ 25 free online tools for media professionals on the move

Very useful post and podcast from @iictpete on how to Build a Communications Strategy including social media, go and check it out.

This offers a collection of strategies and tactics to
help small nonprofits get more out of using Facebook.

Chapters:
* Why Facebook?
* Creating Your Facebook Page
* Customizing Your Facebook Page
* How To Make Your Facebook Page Do Tricks
* Your Facebook Community
* Facebook Extras
http://johnhaydon.com/2010/06/complete-facebook-guide-small-nonprofits-ebook/

If you’re thinking about writing a Social Media policy for your employees to follow, there are a range of them here that might provide some inspiration http://socialmediatoday.com/ralphpaglia/141903/social-media-employee-policy-examples-over-100-companies-and-organizations

The basics of social media monitoring –  first post from Fresh Networks in their Social Media Monitoring – 2010 review series. In it they cover the basics of social media monitoring.

Trafcom News Podcast 95: Internal podcasting – how you could make use of this in your organisation?  Another of Donna’s excellent podcasts.

Technology Toolkit for Start-up Nonprofits: Part One – Wild Apricot Blog has the first of a two-part guest post from media consultant Minal Bopaiah of Brevity & Wit. Her “technology toolkit” and sample step-by-step plan are designed to help new nonprofit organizations get started with online marketing, outreach and fundraising — on a tight budget.

News Dots: The Day’s Events as a Social Network – Visualising news stories by showing their interconnectedness and frequency of appearance

BBC Technology Correspondent Rory Cellan-Jones provides a useful summary – http://www.bbc.co.uk/blogs/thereporters/rorycellanjones/2010/02/new_tools_for_new_journalists.html

He also shared some of the technology and web services he uses with an audience at a Fit for the Future session. You can watch a video of the session here

Useful post on the Getting Attention blog along with links to the associated webinar and slide deck, both available free.  Direct link is http://www.gettingattention.org/my_weblog/2010/02/how-to-generate-buzz-via-social-media-real-life-dos-and-donts.html

Fresh Networks have been publishing a short series on this topic this week and today’s post provides a round up and links to the individual posts.  Lots of useful content here.

Nonprofit Tech 2.0 offers some simple definitions and interpretations of Web 1.0, Web 2.0 and Web 3.0 – http://nonprofitorgs.wordpress.com/2010/01/28/web-1-0-web-2-0-and-web-3-0-simplified-for-nonprofits/

This might be something your organisation and community members could benefit from…

Community Voices is an England-wide programme funded by the Department for Communities and Local Government (CLG), Department for Business, Innovation and Skills (formerly DIUS) and delivered by Media Trust.  Community Voices is about supporting communities, specifically those with the greatest experience of social isolation or disadvantage, in their vision of creating a meaningful difference to their lives.

http://www.mediatrust.org/community-voices/about/

Bright One is a volunteer-run communications agency for the third sector, offering third sector organisations affordable yet effective communications by bringing together communications professionals and volunteers from a range of backgrounds. It’s just celebrated its first anniversary and now has appointed four new ambassadors, details in this PR Week article, one of whom will be well known to FIR fans 🙂

If you need communications support, such as campaign planning and implementation, media relations, media training, creative copywriting, press release drafting and distribution, audience mapping, blogger relations, social media, etc then why not get in touch with them and see if they can help?

If you’re a communications professional and you’d like to volunteer to help third sector organisations, then why not contact them and see what you can do?

Their website is at http://brightone.org.uk/

The interactive Smart Chart 3.0 is an online tool that can help you make and assess strategic decisions and it’s free to nonprofit organisations. If you’re looking to create a communications strategy for your organisation, this could be just what you need to get started

MobileActive.org has a very useful article about using SMS and software to run a messaging campaign for your organisation – http://mobileactive.org/howtos/setting-sms-campaign-your-desktop

OnlineCourses.org have put together a comprehensive list of Open Source tools for Writers, Journalists and Bloggers and the full details are here.  Take a look, there might be just the thing you’ve been looking for

If you’re looking for a means of monitoring and measuring your organisation’s social media presence then Robin Broitman of Interactive Insights has posted a comprehensive list of resources, websites, services and advice for you.  You can find it here: http://www.interactiveinsightsgroup.com/blog1/how-to-search-the-social-web-ultimate-toolkit/

David Wilcox has an excellent post on this topic here – Sources for social technology propositions – please mix your own and also another here – 45 provocative propositions about using social technology both are valuable reads if you’re thinking about starting new projects to reach your communities.

MediaTrust offer a series of online guides and podcasts to help you deal with the media to promote your organisation.  There’s a lot of useful stuff here.

The Cluetrain Manifesto will be 10 years old in April.  If you’ve never heard of it or read it then maybe now’s the time to take a look and see what it’s about. The website for it is at http://www.cluetrain.com and you can read it online or download it in zipped ASCII, PDF or as zipped HTML for free.

CBC Radio’s Ira Basen produced a series of programs on the subject of Spin, or how information is presented in order to create a particular perception of it.  There are six episodes, available for download here. Enjoy…

An excellent post from Dave Briggs about the sorts of equipment you could use to do some informal/formal Social Reporting at any events you attend. Well worth reading.

NCVO have produced a series of free factsheets to help you carry out campaigning and influencing.  You can download them from http://www.ncvo-vol.org.uk/campaigningeffectiveness/resources/index.asp?id=10384

This guide has been produced by Abbey’s Charitable Trust with the help and experience of many charity communication officers, to highlight best practices in communications. You can download a copy here

The recent update to Facebook Pages means that your organisation might now be able to make more use of these to promote your aims and services and create engagement. The Advance Guard has collected some ideas and tips into a white paper that can now be freely downloaded and shared under a Creative Commons license. You can get a copy here http://www.theadvanceguard.com/About_Face/About_Face_1.1.pdf

An excellent post from Shel, answering questions raised on the topic of Social Media Marketing, including a lot of very useful links to resources – http://blog.holtz.com/index.php/weblog/answers_to_webinar_participant_questions_await_your_improvements/

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see3 communications have produced a Guide to Online Video http://www.see3.net/guide/ which gives you a good starting point if you’re thinking about doing some video for your organisation

A bit off my normal beat, but this post on the Marketing Over Coffee blog is excellent…